Entrance contemporary training to improve and develop marketing performance

Entrance contemporary training to improve and develop marketing performance

From the reality of our vision for the event marketing performance in the Arab world and the extent of the suffering of insufficiency and lack

Efficiency in some business organizations can not achieve accelerated growth in line with global growth and earning

Competitive advantage in the Arab markets and marketing to meet the challenges arising from the development challenges

And economic development in the world today, we find that we have to pay considerable attention and care irreversible Development

Human in the Arab world.

These challenges more acute and ferocity through the so-called globalization and through the acceleration of development

On the level of human societies in the world, this challenge has become dependent and is based on the development of resources

Human societies.

Based on that this challenge is based depends on human resources development in the origin

Give human development efforts and training content and linking strategic objectives and policies in

Business organizations would have to face this challenge and continuous content.

If that was generally located on the development of human resources for communities and for each organization

What special sight of the fact that this organization relies mainly on marketing and the human element and its performance is

The main stake in the success or failure of the marketing process, if it is our duty to work on the improvement and development of

Marketing performance in the Arab world.

The continuous training for this improvement and development is the best investment and content and not just

Just investment of human resources, but also focus on what is achievable benefits of belonging to the organization

And the individual and this result shows, always in the short term concretely and significantly improve and develop

Performance, and differs often the case if we consider that the marketing men are out of the assets of the organization must

Sponsorship and interest in and raise the value of the investment and the development of capabilities and expertise on an ongoing basis and affirm here

Ali word on an ongoing basis through continuous training, whether inside or outside the organization.

We can identify some of the factors underperformance catalog in the Arab world (from the point of

Our):  

There are no basic knowledge of the concept of marketing.

• lack of recognition of the importance of marketing on the part of some organizations.

• confusion between marketing and sales.

• relative modernity interesting marketing.

• failure to monitor the budgets of the marketing process.

• lack of marketing cadres continuous succession.

• lack of attention to the organization and ongoing training.

• fear and dread of the marketing process for some of those who support it.

• lack of professional marketing performance.

• the growing individual performance) and Fahloh (in the process of marketing and neglect of teamwork.

• Men Istikana marketing of the reality of the case and not wanting to improvement and development.

• senior management pressure on men to the speed of marketing achievement.

• Lack of efficient manager to do the training process.

• condescension and arrogance on the part of what they call themselves marketing professionals.

• Lack of follow-up, organizing, directing realistic objective.

All these factors collectively or individually led to the obvious deficiencies in the performance catalog at home

Arab can not be corrected only through continuous training.

What is the training?
Is to help others learn and transfer of expertise to them.

What is the purpose of it?
Aasab knowledge and skills needed to master the job and work efficiently and inculcate behavior

Positive for better targeting and development on an ongoing basis.  

The benefits of continuous training
  
Markets.

• the individual: to improve the level of performance.

Improve the quality of decision-making and responsibility

Improve promotion opportunities and fair competition.

Improve its performance within the group.

Types of training: training within the organization.

Training outside the organization.

Self-training (and this type does not have enough attention to the marketing men).

Training steps:

-1 Of them based on training.

2 - Who are the trainees.

3 - identifying training needs.

4 - Design training programs.

5 - Implementation of training programs.

6 - Evaluation of training programs.

The above is clear to us the importance of instilling the importance of training in organizations and is a prerequisite for improving

And the development of marketing performance, which dates back to the organization and the marketing men have tremendous benefits.

Factors that lead to conduct training:

-1 Marketing men desire in training.

2 - they feel the need for training.

3 - The presence of efficient professional trainer.
  
Encourage the senior management of the training process and to facilitate completion.

5 - an objective assessment of the current performance and the need to improve it.

6 - intense competition in the markets.

7 - rapid technological development.

8 - The emergence of crises and marketing problems.

9 - The existence of a new product or new members.

Steps that must be taken by the organizations carrying out training to ensure a minimum level of

Efficient performance catalog:

-1 Job description for the marketing department.

2 - Medium standards for conditions of employment and higher standards for managers.

3 - test job applicants in a scientific thoughtful.

4 - choose the most appropriate and best suited to marketing functions.

5 - balancing act between the real wages in the labor market and the organization.

6 - Note map career progression, promotion and organization of work.

7 - to clarify courses and training activities for new employees basic and advanced staff veterans.

8 - the study of human behavior and personality traits.

9 - Enjoy the full organization the flexibility to meet the challenges and competition in the labor market.

After we realized palaces made in marketing performance in the Arab world, its causes and the importance of

Continuous training in general human development and in particular to the marketing department, we see that:

Continuous training contributes to the improvement and development of marketing performance through:

-1 To adopt a strategy and a culture of continuous training for organizations.

2 - commitment to the full and flexible training policies.  

Identify those responsible for training.

4 - Analysis of the work of the Organization and the external environment to assess the extent of training needs in the

Future.

5 - Provide efficient coach and self-development time / professionally.

6 - Continuity in training.

7 - To encourage self-training and education for business marketing.

8 - study and training needs identified.

9 - to establish systems of incentives and rewards for diligent in the training process.

10 - Develop criteria for measuring performance improved quantitative / qualitative.

11 - Linking training career path.

12 - The use of technology in the process of training and expand the use of networks.

13 - Identify methods and the quality of training.

14 - Determination of training budgets during the year.

15 - Evaluation of training programs and its relevance to the objectives set.

16 - Follow-up of the information revolution and take advantage of electronic commerce.

From this perspective may guarantee the improvement and development of marketing performance in the Arab world, provided that

There will be the desire of uncertain decision-makers in business organizations and marketing men and that we have available

Based on training cadres to overcome the challenges and problems of contemporary and earning opportunities.
  

The focus on the development of the human element must be an ongoing process not be interrupted if it is safe that

The human element is the origin of the assets of the organization must be maintained and interest in and development and investment

In it and has to get effective performance than the efficiency.

Did we get to this development only through the organization and training of the human element to improve

And the development of his catalog in the Arab world.

Due to our long experience in the marketing process and improve the performance may have stood in front of the reasons for his palaces

And factors of success and development through practical experiences with business organizations of all sizes

And the nature of its activity and its origin, and in light of technological advances accelerated in light of the challenges to make a list of opportunities

The regulation and continuous training is the best way to improve the contemporary and the development of marketing performance in

The Arab world.

Recommendations:

Building on the importance of the development of marketing performance, we recommend taking the following:

-1 Increase the effectiveness of the organization and continuous training in organizations.

2 - Include the overall strategy of the organization and ongoing training.

3 - the separation of marketing for sales.

4 - to lay the foundations and objective criteria for the selection of marketing men.

5 - Develop basic training programs.

6 - Develop training programs in line with the conditions of the organization.

7 - To encourage and stimulate continuous training for business marketing.

8 - monitoring the annual budget for the ongoing training process.

9 - spread the spirit of the team and work as a coherent unit with encouraging individual progress.

10 - Follow-up and periodically assess and guide the performance of marketing men  

Attention to the existence of a training .

12 - Activating the role of managers in the supervision and guidance and control.

13 - instilling the spirit of perseverance and grandfather at work and honesty in performance.

14 - attention to time management and negotiation process.

15 - Establishing the principles of the process of delegation of authority.

16 - to establish the principles of logical thinking and analysis.

17 - a serious attempt to eliminate the Vhloh of marketing.

18 - Administration study of human behavior and personal characteristics.

19 - total commitment and discipline.

20 - Aasabhm the communication skills and appreciation of the situation