Internet use in marketing the service institutions

Internet use in marketing the service institutions under study improves the performance of contact

Catalog of services.

Sub assumptions:

1.
Internet use does not affect service delivery in the institutions under study.

2.
Internet use does not affect the pricing of the service in the institutions under study.

3.
Internet use does not affect the distribution of the service in the institutions under study.

4.
Internet use does not affect the physical environment of services in institutions under study.

5.
Internet use does not affect the service providers in the institutions under study.

6.
Internet use does not affect the operations of service delivery to customers in the shop institutions

Study.

Methodology:

We will adopt in the study of this subject on the curriculum to comply with diverse classes subject, two approaches

Descriptive in all matters relating to aspects of e-marketing and marketing services, and the development of each of them, as

Rely on case-study approach, and is the study relied on the technical assessment questionnaire for staff

Some of the institutions of the Algerian connection, in addition to field analysis of the results and provide suggestions

Appropriate, and have chosen as a society Algerie Telecom Foundation study hard phone, Etisalat

Algeria mobile phone (Mobilis), Orascom Telecom Algeria (Djezzy), Wataniya Telecom (star).

The reason for this choice of the importance and vitality of the telecommunications sector in Algeria, as well as in terms of the breadth

Covers all the Algerian market, and some institutions that are active in this sector began to use

Internet in some of its marketing activities.

Research objectives:

We aim through this research to:  

Highlighting the role of the Internet in the institutions of the Algerian communications, which have become a necessity 􀂙

Corporate Communications to their environment and facilitate their access to its existing and prospective customers,

Highlighting the need to develop the IT infrastructure in the economy to keep pace with changes

Foreign private information and communications technology to stay in the market,

Try to overthrow study on "some of the institutions that are active in the telecommunications sector."
And demonstrate the value

Additives that can be achieved through the use of internet marketing and take advantage of technologies

Modern information and communication.

Previous studies:

D / Bakhti Ibrahim, a study entitled: reality and prospects of the Internet in Algeria (statistical study), Journal

25, centered objective of the study, about - 2002, p. Pp. 10 / researcher, University of Ouargla, Issue 01

Study demonstrate the reality and the prospects for the use of the Internet in Algeria, where the study was divided into two sections, the first section

Including a statistical relation to the Internet and its uses, and the second section analysis of the infrastructure; aim of this

The study is to stand on several variables related to the use of the Internet and e-commerce in

Algeria, as well as knowledge of the validity of the communications infrastructure in Algeria, and is it viable to take the captain

E-business competition

Bakhti Abraham: PhD under the title: The role of the Internet and its applications in the field of marketing study 􀂾

2003, the University of Algiers. Adopted in the previous chapter Applied study.
- The case of Algeria, 2002

A. D.
Abdulkadir Mohamed Abdul Qadir Mubarak marketing professor College of Administrative Sciences and Planning 􀂾 University

King Faisal - Hasa, the role of the internet in direct marketing between businesses, Forum

Second Administrative: Management and new global variables, Riyadh, Saudi Arabia

1425 - 2004.
This research aims to / 1/17 - Saudi Management Association: 16

Recognize the impact that the Internet plays in the direct marketing process between installations

Business.
The study has been applied on a stratified sample of Egyptian enterprises amounted to 129

Company.
The study concluded that the main reasons for the use of the Internet companies are about

Including direct contact, as well as the speed and ease with workers. As explained

Study the reasons behind the reluctance of these companies to build their sites on the Internet.
And ended

Study the statement of the main impediments to the use of Internet companies.

What distinguishes our Compared to these studies because it addresses the role of the Internet in the marketing mix

Services, also highlights the most important effects of the use of internet marketing mix for some institutions contact

Algeria, which were the subject of our study
  

The research plan:

The research was divided into two parts department theoretical and applied last, theoretical includes two chapters: the first chapter

Addressing the evolution of marketing services through three sections, Section I touched on general concepts about

Marketing services from the conceptual framework for marketing services, and then some application areas of marketing services

Up to define the concept of the marketing environment and marketing information system.
The second section displays

To the marketing mix for the services of the service, pricing, and distribution services, extended marketing mix

Services and Promotion.

In the latter comes third section, which touched on the role of information and communication technology in marketing

Services, the concept of information and communication technology and some of its roles, the impact of information technology

Marketing and communication services, the concept and development of the internet, the marketing benefits of the Internet.

The second chapter has dealt with online marketing services, through three sections are:

The first topic is the difference between e-marketing and online marketing, through the concept of marketing

Mail, the advantages and effectiveness of e-marketing, e-marketing wider than the Internet, security

Mail.
The second topic touched on the impact of the Internet on the marketing mix of services, to provide

Z extended marketing mix for services, and promotion services.
At -on  service, pricing, and distribution, and its impact

Section III demonstrate how the Internet affects marketing communications.

The second section handled applied one chapter, where we tried to drop the aforementioned theoretical study

Algeria Telecom on a compound and try to show the location of the information technology in general and

Internet in particular, and what added to the telecommunications sector in Algeria, and that included three sections,

The first topic touched on the reality of information and communication technologies in Algeria, through infrastructure

Infrastructure for information and communication technologies in Algeria, Algeria's Internet, phone market

Algerian.

The second part, a case study Algerie Telecom compound under study, and the most important uses of the Internet

In the marketing mix, with an analysis of the website of the institution, and the review of the most important services

Electronic provided by the complex, and in the latter to use the Internet in marketing communications for the complex.

Section III exposure to test hypotheses previously submitted analysis of the impact of the Internet on Almazijaltsuiqi

Contact service in the institutions under study using a questionnaire directed staff to provide

Communication services, on the basis of methodological procedures for the field study, through the study

The characteristics of the sample, and the final results of the survey and analysis.