The difference between e-marketing and online marketing

The difference between e-marketing and online marketing.

E-marketing is one of the basic concepts of contemporary and innovative in the world of marketing, and

Observed that the concept of e-marketing streaked kind of mystery even in the marketing literature, and back

Reason to believe that it is not only through the Internet., Which leads us to ask the following question:

Is e-marketing and online marketing are the two terms synonymous to the concept of one?
Or two

Different?.

To answer this question, we will try through this section addressed to:

The concept of e-marketing.

E-marketing broader than the Internet.

The advantages and effectiveness of e-marketing.

Security-mail.

The first requirement: the concept of e-marketing:

: Before giving a precise definition of electronic marketing should emphasize the following data 1

1.
E-marketing is carried out and functions across all digital technologies

(Internet, intranet, extranet, mobile device) and through the means of telecommunications

And all wireless.

2.
The Altes the electronic market does not mean that e-marketing, where Altes the market means your sales

And purchase via digital technologies, it is an integral part of e-marketing.

3.
As e-commerce is not the e-marketing, the term e-commerce

Is akin to trading him to marketing, they are trading through digital technologies.

According to these data, there are those who believe that "email marketing is simply a term that allows linking

New tools to exercise management or in commercial exchanges keep pace with technological changes "2

While knows Tariq Taha marketing mail that it "expresses a set of marketing activities that

Rely on electronic media and networks of computers, and the Internet
  
There are those who know that "management of the interaction between the organization and the consumer in the virtual environment of space

In order to achieve mutual benefits "1

Said Mohammad Tahir Naseer "e-marketing is the application of a wide range of technology

Information in order to:

- Restructuring of the marketing strategies.

- More effective planning for the implementation of ideas, distribution and promotion, and pricing of goods and services.

- Exchanges innovation meet the needs of individual consumers and the goals of any institutions that marketing

Mail "as a result of the application of information technology to traditional marketing" 2

Fa-mail marketing aims through the use of techniques available to maximize the technological

Profit institutions and make efforts to meet the personal needs of each customer College, permanently

In the context of the largest interactive approach possible.
And e-marketing is based on four variables

Managerial essential and necessary, together constitute the basic principles of marketing mail
  
Each variable of these variables can be considered as an independent source for the development of new customers or Offers

New ones. Should be regular, independent with each other in a way that allows to meet the needs of customers in the best

Face and access to their expectations in terms of products and services, it is necessary to maximize the value of

Added customers and the 
 

the profit for the year of the institution.

address field based on the achievement of marketing objectives through the use of Foundation

Electronic communications technology such as the Internet and e-mail, databases, mobile

Phones, and others.

E-marketing is to achieve marketing goals for ": (Dave Chaffey) where the known Dave cured

Through the use of technology marketing communications "1

It is during the previous definitions we can reach the following definition: "E-marketing is the result of

To adapt the traditional marketing revolution of information and communication technology, and optimal use of digital technologies

To achieve marketing objectives and to reach the level of customer expectations. "

If -mail can simply be just the expression for the use of communications technology

: Electronic to achieve marketing objectives, and can summarize the objectives of e-marketing as follows 2

-1 Sales growth through wider distribution.

-2 Granting additional benefits to customer service.

-3 Approaching customers through follow them and ask questions on the line, conducting interviews and creating

Dialogue, and monitoring of chats.

-4 To reduce the cost of services and sales transactions, and management, and e-publications and thus make sales

Online more profitable, and to be able to reduce prices, which in turn can create h the largest share of the

Shopping.

-5 To broaden and strengthen the brand.
As the Internet and the way to create new values ​​and create awareness

And brand awareness among customers.

Accordingly, it is during the previous definitions, we can conclude that: e-marketing is

The term is broader than marketing to the Internet, where the latter is limited technically to use

Online.
Which we will address it through the pro demand.

The second requirement: a wider e-marketing from the Internet  

E-marketing up to what is beyond the limits of the Internet, where 1

A  nor: Many e-marketing technology existed before the emergence and development of the Web.

Second: I started online services that do not use it, such as internet and e-mail groups

News appear as an effective means of marketing.

Third: The Internet contains more than the Web, there are Internet accessible to more users

Through their personal computers.
Then there are subsets of the Internet has been coordinating its contents are

To fit the special characteristics unique offer for the following applications: Internet TV, personal assistance

Digital, cellular devices, text-only browsers.

Fourth: There are electronic information collection devices, which operate outside the internet.

Fifth: There is a section of the Internet, which includes full multimedia contents for users who

. DSL Ichbikun on the Internet at high speeds by cable or

Internet technology has changed the traditional marketing in several ways: 2

- Convert the balance of power from the seller to the buyer, as buyers became just the click of a button

Of a huge number of international competitors.
And get the attention of the buyer is a rare commodity as

That the relationship with the customer is one of the most important assets of the enterprise value.

- Distances death, The Internet has made it less important geographical location and enabled many vendors

And buyers from skipping the traditional intermediaries.

- Pressed for time, time is no longer an important factor in communication between the institution and its customers

More information please contact the institution is available 24 hours a day.

- Knowledge management has become the key in the digital world, he gathered, storage and analysis of information

Relating to the customer has become an easy process, as well as follow-up and track the results of marketing operations.

- Focus on the Global Knowledge various marketing men to understand technology

To take advantage of its power, and the right to choose suppliers the right way to guide experts

Technologists.

- Smart capital rules, imagination, creativity, and other sources are now becoming more capital

The importance of monetary capital.

: As the Internet marketing several benefits of it
  
Internet is a wider range of communication channels available to small businesses, which provides opportunities

Equivalent to small businesses seeking to compete in global markets (with a limited budget) as

Gives small business appear larger and wider.

Marketing products or services on the Internet helps to increase communication target market

Through the techniques of interactive sites such as e-mail, newsletters, also

Internet allows immediate feedback collected feedback from the customer base at low cost.

Print marketing and advertising materials and strategies can be expensive and with the age of Default

Short, while online shopping techniques such as: websites, banner ads

Newsletters, e-mail these techniques can be affordable, and contain

More information at the right time, and can be directly and cost-effective.

: As well as the benefits of the Internet the following 1

- Provides Foundation site by many of the data about the company and its activities as well as means

Contact them.

- Presence on the Internet site surfers organization can get many of

Answers to their questions without costing institution loss time in the  the response to these questions.

- Provide catalogs, photos, videos and sounds Active without additional costs such as

Was borne by the institution to send catalogs to customers by mail.

- Making the many modern information and change are readily available and the client is pleased.

- Do customer service 24 hours a day, 7 days a week.

- Can be used in online sales in new markets to get the advantages of low cost

Advertising internationally without the need to support basic infrastructure in the country of the customer.

And it can be defined as Internet marketing that "the use of the Internet and digital technology 

Associated to achieve marketing objectives and support the modern concept of shopping. "2

Some argue that Internet marketing is a "component which deals with marketing planning, pricing

And promotion, and distribution of products and services over the internet. "3

While knew Dave Shafi and his colleagues that "to achieve the marketing objectives through the application of technology

Digital. "
 

The digital technology means the Internet (and the media, web sites, and e-mail) 1

Others knew that "the application of the Internet and digital technology combined with traditional telecommunications

To achieve marketing objectives. "2

: Note that Internet technology can be used to support these objectives as follows 3

• Selection: the use of the Internet in marketing research to find out the needs of customers.

• Prediction: the Internet provides an additional channel through which customers can get information

Purchase.

• Talbiyah: achieving customer satisfaction is a key factor in the success of e-marketing and so

Through electronic channels, which raises issues such as:

Is the site easy to use?, Do you work in an appropriate manner?, What is the level of customer service and how it is

Send physical products.

In order to define the concept of a clearly defined marketing online, try some researchers the walk

: Four major trends 4

A  nor: defining the concept of Internet marketing in accordance with the privacy of the functions carried out by:

Where the internet marketing the following functions:

Contact: Internet is one of the leading and useful means to ensure that the process of establishing and building relationships

Continuing with existing and prospective customers.

Sale: become a commercial internet sites allow for many institutions the possibility of selling

Its products and services and is selling this function an innovative form of electronic forms of marketing

Direct.

Providing content: The communication and sales through the Internet is usually limited to marketing of goods

And services and thus The site represents spenders, but in this job Foundation provides specific content

Online, the boiling web site itself is the actual product.

4.
Provide retinal function: Some Internet sites through the process of facilitating access to

Content provided by others and make some kind of exchange to the customer's account or help him

Access to specific needs, these sites work on the confluence of the buyer and seller and offer them

Support services and support to enable them to complete the sale and purchase deals satisfactorily and perhaps

Lower costs and greater efficiency and effectiveness.
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