The use of the World Wide Web in the field of BusinessWeb

The use of the World Wide Web in the field of BusinessWeb

The business sector uses the Web, with its possibilities in the media in many of the routine tasks for

New business development, and sales contracts, and the creation of new revenue, and the launch of new products, etc. and other

: Uses which will be summarized in the following points 2

- Internal and external communications.

- Information management and distribution, phishing where he became much easier thanks to browsers

Web, which has made the development of information and retrieval easier.

- Customer service and technical support and request feedback on-line using the screen models and feature

Email in Web documents.

- Provide a good picture of business, Vazubaún who come across an organization through a Web page

They take the idea of ​​the institution through this page.

- Reduce the cost, in many cases, is to build a Web presence and maintenance is much cheaper for

Individuals from being in the traditional media.

3.
Use of the Internet in Marketing:

: In addition to the foregoing, the use of the Internet to achieve other benefits in all marketing functions such as 3

1.3. Sales: where the Internet contributes to the increase in sales volume by increasing awareness ITEMS

Products and support purchasing decisions and enable on-line purchases.

2.3. Marketing communications: The Internet is an efficient and innovative means of influencing others,

That the power of the internet contribute significantly to the activation of promotional mix elements (such as advertising and relationships
  
Public and personal selling and sales promotion).
Declaration of direct mail and direct response now depends

Growing on the computer and phone technology, while changed the nature of television advertising by

The emergence of new advertising methods such as advertising on demand and pay-per-view and other apps

New technology.

We will try to shed more light on the impact of the internet in marketing communications

Chapter II.

3.3. Customer service: To be sure, the Internet has actually contributed to the provision of goods and services amounted in cases

Many to the level of service expected by the client, and therefore resulted in the case of good use

Internet to achieve high levels of satisfaction among customers.

4.3.
Public Relations: can be used as a new channel for public relations, where this channel provides an opportunity published

Broadcast the latest news about the products and the market and the people.

5.3. Marketing research: the Internet today plays a vital role in enabling organizations to conduct research

Marketing quickly and effectively and at lower costs compared with those arising from the marketing research methods

(Web traditional. Internet can also be used to evaluate the strategic and operational value of the website

. Site)

Internet also contributes to change the way in which the institutions dealing with its trading partners.

Extranet became established to reduce the costs of dealing with suppliers as well as the role of these

In the provision of telecommunications networks with these suppliers.

Internet provides a mechanism for companies selling their products directly to customers, and this process is called Label

Not mediate or piracy value chain or in a language more clearly, cutting out middlemen.

(6Cs benefits can be summarized careful of online presence by using the so-called

9)

The following:

. Cost neduction - reduce costs

. Capability - the ability

. Competitive advantage - competitive advantage

. Communication improvement - improve communication

. Control - control

. Customer Service improvement - improve customer service
  
The Internet has changed the traditional marketing in a number of ways can be summarized in the following 1

- Shift the balance of power from seller to buyer interest: Become Buyers, whether they are individuals or

Institutions require the service and benefit more than ever.

- The death of distance, the site is no longer geographical important factor taken into account when cooperation between

Trading partners, supply chain organizations, or customers, or even when the conversation between friends

On the network.

- Pressed for time, time is not an important factor also in contacts that are online between

Institutions and their customers.

- Knowledge management has become the key.

- Focus on the Global Knowledge various marketing men must understand technology

To benefit from the strength, and know enough to choose the right suppliers properly.

- Smart capital rules: imagination, creativity and other sources are now becoming more capital

The importance of monetary capital.

4.
Differences between Internet marketing and traditional marketing:

Opinions differed with regard to marketing online, Some see it is a model and methodology

In 21997, while others believe that many of the concepts and models of the current marketing

And traditional can be applied to the Internet, meaning that the owners of this view argue that e-marketing

Is a new way of additional traditional marketing methods and marketing approach is not new in itself.

We will try to shed light on the views of both Hoffman and Novak in this regard.

1.4.
Internet intermediary between several people and several others: 3

This refers to the possibility of the Internet to provide information exchange between customers and suppliers, and communication

Between several people from both sides, where the information can be sent electronically to several people

(Participants) and the interaction among them is achieved through what is known as the discussion forum and chat forum, whether

Text or voice chat or through a virtual community.

Although this type of communication is constantly used in electronic business environment

To support the relationship with consumers, it can not be described as the dominant type and often types of communications
  
On the other hand is the online intermediary for communication between the part of the person and several people on the part of

And it shows through the organization to provide certain information in a web (One to many) last

Its own on the internet which amounts to many customers.

The owners of the second opinion on it by saying that this kind slept similar communications have not been through

Traditional marketing, where that advertising through traditional mass media similar to this type of

Communications.

On the other hand, sees the owners of the first opinion that many of the sites you set up and equip pages

(One crafted WAP enables communication between the part of the person and another person from another side

. To one)

A. No, this type of communication is not changed, but the only way to achieve by using direct marketing

A new and effective way, this is the opinion of the owners of the second view.

2.4.
Customers can interact with the medium: 1

With traditional marketing clients can not directly control their messages or request

This represents a difference, (www) additional information easily and quickly, but that can be achieved with the system

Substantially.

The user can, for example, watch ad letterhead of a financial service provider, you pay to enter

The loan amount required in order to calculate options to meet (the fulfillment of the loan).

Furthermore, when the message gets to interact with the participation of the client which leads to high

Remember the best of the message.

Owners believe the second opinion that the traditional means of uniting different forms of the means to achieve the effect of

Similarly, if a client, for example, wanted to see the announcement about the loan from the TV screen, it would

Encouraged to contact by telephone to request more information, and this is certainly less effective than advertising

Networking, where he received the call for immediate follow-up action by the client.

3.4.
Can the beneficiary (the client) in light of Internet marketing that provides content commercially wave

Broker:

This is not possible with traditional marketing communications, and this represents a fundamental difference can be considered

Opportunity and a threat at the same time, and one of the ways through which can user (client) to provide

Content is what is known Bmenendaat the discussion on a particular product, when the client sends a message relating to

A particular product, this represents the many benefits of the institution of which
  
The certificates issued by the client as intangible assets of value.
Can provide feedback and do marketing research regarding the extent of the customer perception of products.

Institution may face negative comments about their products but this may be in itself a success factor, where

Refers to the institution's desire to listen to the needs and desires of consumers.

In addition to the previous differences, the Internet as a means of communication is a broker attract, is that

Decide what content they watched on the Internet, but in the traditional marketing communications

Enterprise is providing information and paid to the client.
1

In the broader context, Kotler compares traditional marketing and online marketing within four

Marketing activities are: advertising, customer service, sales and marketing research.

2) illustrates this type of preference differences.
- (Table